Commercial Business Development
There are many new and promising technologies to address the challenges in the Smart City area. the value to the user and commercialisation of innovations remain a challenge for vendors.
The product development cycle details the different development phases. The step from the early introductory phase with studies and pilot users to revenues and profitable growth, "crossing the chasm", remains difficult. The sales strategy depends on the phase of a product or service and changes with its development.
Ascolo has developed a solid, but flexible business approach, based on over 40 operational and advisory roles. The approach includes rapid prototyping, market testing, strategy development, partner search and competitive positioning based on core strenghts of a service and company